Pricing

A website is not finished when it goes live. These plans cover the work that keeps it useful, current and looked after as your business changes.

What you are really paying for

You are not only paying for a website.

You are paying for someone to keep it alive after launch.

We handle the updates, fixes and new pages you do not have time to make.

The monthly fee keeps the relationship and the work moving, not just the first build.

When there is nothing worth doing, we will tell you to pause.

Monthly plans

When you want it handled all year, not once.

We keep the site working, all year. Changes are on top of that, as many as you like — the plan decides how fast they come back.

Most of it is not us doing jobs for you It is us keeping the site working.

Websites do not sit still. Shopify updates itself, apps update themselves, and every one of those can quietly break a page you have not looked at in months. Photos get uploaded straight off a phone and the site gets slower. A payment app changes something and checkout stops taking cards on a Sunday.

So the bulk of what you pay for is the checking. We go through the site on a schedule, apply the updates properly, test that checkout still takes money, and find the broken thing before a customer does.

The changes are on top of that. Send as many as you like — a new product line, a landing page, a homepage refresh. In a quiet month you might send nothing at all, and the checks still happen. That is the month the plan is doing its most useful work, because a shop that nobody is watching is the one that breaks.

If you would rather just pay us to build something and then run it yourself, that is what the one-off projects below are for. No plan needed.

Shelf

£100 per month

For a small business with a slow, steady trickle of jobs.

1 active request 4 working days

Every month, whether you ask for anything or not

Checked once a month, top to bottom
Theme and app updates applied properly, with a backup taken first
Checkout tested end to end, so you know it still takes money
Product pages, images and links checked for anything broken
Page weight watched, so the site does not get slower as you add stock
A short note each month saying what we checked and what we fixed

And whenever you want something changed

One job at a time, unlimited jobs in the queue
Back within 4 working days
Product uploads, collections, theme edits, landing pages
Free re-dos if we get it wrong
Pause any month you do not need us
Cancel any time, no notice

Best if: One person doing everything, with a list of little fixes that never gets done.

Start on Shelf

Most stores

Counter

£200 per month

For a business with something on most weeks — launches, seasons, new lines.

1 active request 2 working days

Every month, whether you ask for anything or not

Checked every two weeks, top to bottom
Theme and app updates applied properly, with a backup taken first
Checkout tested end to end, so you know it still takes money
Product pages, images and links checked for anything broken
A speed report each month, with anything that is dragging you down
We tell you what we found before you notice it yourself

And whenever you want something changed

One job at a time, unlimited jobs in the queue
Back within 2 working days
Everything in Shelf, plus bulk product uploads
Seasonal pages and homepage refreshes
A monthly call if you want one
Pause or cancel any time

Best if: You add products regularly and the site never quite keeps up.

Start on Counter

Whole Shop

£350 per month

For a business where a broken page costs real money the same day.

2 active requests next working day

Every month, whether you ask for anything or not

Checked every week, top to bottom
Theme and app updates applied properly, with a backup taken first
Checkout tested end to end, so you know it still takes money
Product pages, images and links checked for anything broken
A speed report each month, with anything that is dragging you down
Anything a check finds that is losing you sales is fixed the same day

And whenever you want something changed

Two jobs at once, unlimited jobs in the queue
Back the next working day, most of the time
Everything in Counter
Direct WhatsApp line, not just the board
Same-day emergency fixes when something is losing you sales
Pause or cancel any time

Best if: A real launch calendar, higher volume, and no patience for a queue.

Start on Whole Shop

The price is the price — we are not VAT registered, so there is nothing to add. Billed monthly in advance. Pause or cancel at any time, with no notice period and no exit fee.
Paying annually? Pay for 10 months and get 12 — ask and we will invoice it.
Changed your mind later? Every plan can be paused or cancelled at any time, with no notice and no exit fee — here is exactly how, before you sign up rather than after.

Not ready for a monthly plan?

One-off projects, priced up front.

Some shops need one big piece of work rather than a rolling plan. These are quoted separately on purpose — squeezing a project into a subscription would block your queue for a month.

One Page

from £150

or £$50 a month for 3 months

One page, done properly. The cheapest way to see if we are any good.

3 to 5 days

A single page built and ready to publish
A landing page, an About page, a product page — your choice
Written and laid out, not just a template filled in
Works properly on a phone, which most do not
Yours to keep, whether or not you carry on with us

Afterwards: When it is live it is yours. There is nothing further to pay and no plan to join — people often start here just to see whether we are any good.

Ask about this

Shop Refresh

from £350

or £$116.67 a month for 3 months

Your existing site, brought properly up to date.

1 to 2 weeks

Homepage and your three most important pages rebuilt
Every image compressed and correctly sized
Mobile layout fixed end to end
Navigation and collections restructured
A written list of what changed and why

Afterwards: We hand it over working, with the list of what changed. A plan afterwards is optional; it is only what stops it drifting back over the next year.

Ask about this

A New Website

from £600

or £$200 a month for 3 months

The whole thing, rebuilt from the ground up — or built for the first time.

2 to 4 weeks

Every page designed and built, not a template with your logo dropped in
Built to work properly on a phone first, because that is where your customers are
Your existing content moved across, or written with you if there is none
Redirects from every old address, so nothing you already rank for is lost
Nothing goes live until you have clicked round it and said yes

Afterwards: You get the site, a walkthrough, and the keys. Run it yourself from there, or put it on a plan so somebody keeps an eye on it. Either is fine and neither is a condition of the other.

Ask about this

Pay it all at once, or spread it over 3 months

Not every small business has a spare four figures sitting there, and we would rather split it than lose you over cash flow. Same total. No interest, no credit check, nothing added.

Same price either way — spreading it costs you nothing extra
Work starts on the first payment
You see everything on a preview as it is built
It goes live once the final payment clears

Every project ends with the option to move onto a monthly plan, so the site stays looked after rather than slowly going stale again.

Paying

However suits you

Payments are handled by Stripe. Your card details go straight to them and never touch us.

Debit or credit card

Visa, Mastercard, American Express. The normal way, works everywhere.

Apple Pay and Google Pay

One tap on a phone. No card details to type in.

Direct Debit

For monthly plans. Set it once and forget it — no card to expire and nothing to re-enter.

Invoice and bank transfer

For anyone who needs a purchase order or pays through a finance department. Just ask.

What happens when you press start

You are taken to a secure Stripe page, pay there, and come straight back. We email you within the hour to get started.

Changing your mind

Cancel or pause any time. No notice period, no exit fee, and nobody rings you to talk you out of it.

Which plan?

Almost everybody should start on Shelf. Move up the moment the queue starts feeling slow — the change takes effect the same day.

Choosing a Voyage plan
If this sounds like you	Plan	Why
A handful of small jobs a month	Shelf — £100	Four days is still faster than it is getting done now.
New products landing most months	Counter — £200	Two days means a drop is never waiting on us.
You have a busy season	Counter — £200	Move up to Whole Shop for the busy months, then straight back down.
A broken page costs you money today	Whole Shop — £350	Next working day, two jobs at once, and a direct line.
Three jobs a year	None of them	Genuinely — hire a freelancer per job and keep your money.

Seasonal businesses often run Whole Shop for two months and Shelf for the rest of the year. That is a completely normal way to use this and we will suggest it ourselves.

Worth doing the sum honestly

For some shops the answer is that you should not sign up. Better you work that out now than three months in.

£95/hr

A typical UK Shopify agency rate. Shelf is about an hour and a half of that, and you get a whole month.

6 hrs

A conservative guess at the evenings you spend on the shop each month. Put your own value on those and compare.

£100

Less than most shops spend on Shopify apps they installed once and forgot about. Worth auditing those too, and we will.

Billing questions

Is there a contract or a minimum term?

No. Monthly, cancel whenever. If we are only keeping you by contract then we have not earned it.

What does pausing actually do?

Billing stops, we stop working, and your board freezes exactly as it is. Unpause whenever and everything is where you left it. There is no limit on how often you pause.

Can I change plan mid-month?

Yes, immediately, and we pro-rata the difference. Moving up takes effect the same day; moving down takes effect at your next billing date so you keep what you paid for. Seasonal shops move up and down constantly and that is fine.

Do you take on one-off projects?

Yes — a full theme build or a migration from another platform is quoted as a one-off. It is not part of a subscription and we will not pretend it is.

What happens if I have nothing in the queue?

We will tell you, and suggest you pause. We would rather have a customer who trusts us for two years than one who quietly pays for three empty months and then leaves angry.